What to Wear for a Folly Beach Family Session
Planning your family photos at Folly Beach? You're already off to a great start—this laid-back, sun-kissed island is perfect for capturing authentic, joyful moments. But one of the biggest questions I get from families is: “What should we wear?”
The right outfits can elevate your photos and help tell your family's story with warmth, movement, and personality. Here’s a guide to help you feel confident, comfortable, and photo-ready for your Folly Beach family session.
1. Keep It Light, Breezy, & Beach-Friendly
Folly Beach is casual, wind-swept, and beautiful in its natural state. Choose clothing that feels at home in that setting. Think light fabrics (like cotton, linen, or gauze) that move in the breeze and colors inspired by the coast—soft blues, sandy neutrals, warm whites, blushes, and dusty sage greens.
Avoid: Loud patterns, logos, or anything too stiff or structured. These distract from your natural connection.
👗 Need inspiration? Browse featured family session stories »
2. Coordinate (But Don’t Match)
Gone are the days of everyone in identical white shirts and jeans. Instead, aim to coordinate a color palette that blends well together without being too matchy. Start with one outfit you love (often Mom’s dress!) and build the others around it using complementary tones.
🎨 Color palettes that work well for Folly Beach photos:
Soft blue, ivory, and khaki
Dusty rose, oatmeal, and denim
Sage green, white, and tan
3. Think Barefoot & Beach Smart
Shoes are optional—and often unnecessary. Most families go barefoot on the beach, which feels natural and keeps things relaxed. If you do want shoes, go for neutral sandals, espadrilles, or slip-ons that won’t sink in the sand.
👣 Pro tip: Bring a small bag with flip-flops or water shoes for walking to the photo location if needed.
4. Dress for Movement (and Wind)
Folly Beach almost always has a breeze—embrace it! Choose flowy skirts, maxi dresses, and loose tops that catch the wind beautifully. They not only look stunning but also help you feel comfortable, especially if you'll be sitting, playing, or walking during the session.
💨 Avoid short or tight dresses that could limit movement or feel awkward in the wind.
5. Consider the Season & Time of Day
Charleston has a long beach season, but your outfit should match the weather:
Spring & Fall: Layers are your friend. Light sweaters, shawls, or denim jackets add texture and flexibility.
Summer: Breathable fabrics, sleeveless options, and light layers will keep everyone cool.
Sunrise & Sunset: These are the best times for soft light—but they can be cooler, especially for little ones.
☀️ Learn more about the best time of year for Charleston family photos »
6. Keep Kids Comfortable
Children photograph best when they’re happy and at ease. Choose soft, non-itchy fabrics, clothes they can move in, and outfits that don’t require constant adjusting. Bonus points for layers or accessories that double as props—think suspenders, hats, or cardigans.
🎈 Bring a backup outfit for babies or toddlers just in case—sand + water + kiddos = surprises!
7. Add Texture and Accessories
Simple accessories can add dimension and personality to your photos:
Wide-brim hats
Textured knits
Necklaces or layered jewelry
Flowing scarves or headbands
📷 Discover how to turn your favorite family memories into stunning keepsakes »
8. Bring a Blanket or Wrap
A neutral-toned blanket is perfect for sitting poses, snuggly moments, and keeping little ones warm if there's a breeze. It also adds texture to your gallery and creates cozy, storytelling images.
Final Thoughts
The most important thing you can wear is something that feels like you. If you feel comfortable and confident, that will shine through in your photos. Let the wind mess up your hair a little. Let your kids run barefoot in the surf. Let your outfits support—not distract from—the beautiful connection you already share. I’m always happy to give personalized feedback if you want to send me outfit photos or ideas before your session!
💌 Ready to book your Folly Beach family session? Contact me here »